Worklife HR Strategies: The Hybrid Workforce

Oct 9–19, 2024 | New York City

Agenda

1:00 p.m.
Opening remarks and Key Trends
1:10 p.m.
Unlocking the Future: AI-Powered TV Campaigns

In this session we’ll delve into the revolutionary landscape of advertising as we explore how advertisers are leveraging the power of Artificial Intelligence in TV campaigns. Discover how AI-driven data analytics and advanced algorithms enable advertisers to precisely target audiences, personalize content, and optimize ad placements to achieve unparalleled levels of engagement and ROI. Join us as we discuss real-world success stories and share insights into the latest AI-driven advertising tools, and chat about the ethical considerations and challenges as we enter a new era.

speaker

Christine Schrader

VICE PRESIDENT, CONTENT AND COMMUNICATIONS

WPROMOTE

speaker
Moderator
Denis Asamoah
1:30 p.m.
The state of connected TV: How advertisers are shifting strategies for budgets, inventory fragmentation, audience segmentation and more

As marketers fully lean into CTV, they’re evaluating how the channel has impacted their advertising mix and how they anticipate it will change approaches and strategies in the year to come. From creative and analytics to optimization, AI and RMNs, advertisers have many aspects to think about when refining their CTV campaigns. Drawing on the third in Digiday and MNTN’s annual series of State of the Industry reports, our 2023 research reveals that brands are shifting budgets to CTV in new ways, from channels they hadn’t significantly touched before (such as social media) and they’re making strides to solve the challenges of inventory fragmentation. From refining approaches to audience segmentation to scaling across disparate platforms more effectively — and with more dynamic ad creative — this session unpacks the state of CTV in 2023.

speaker

Talia Arnold

MANAGING DIRECTOR

EXVERUS

speaker
Moderator
Jackie Aina
1:50 p.m.
Harnessing TV as a Full-funnel Commerce Channel

TV is widely considered a top-of-funnel marketing channel. But more platforms are trying to bridge the gap between larger brand campaigns and actual purchases. True Classic is one brand testing out these new features. The company has been advertising on TV for years, but is beginning to test out new ways to get customers to transact by using their streaming devices. In this session, True Classic’s vp of growth, Paige Decker, will discuss the apparel brand’s overall TV strategy and then dive into how the company is trying to test various commerce features.

speaker

Jenny Melancon

RVP, WEST

COGNITIV

speaker
Moderator
Carolyn Reilly
2:10 p.m.
Data-Driven Optimization

In this session, we’ll delve into the ingenious ways brands and agencies are harnessing analytics to optimize TV campaigns. Discover how data-driven insights enable advertisers to hyper-target audiences, craft personalized content, and strategically place ads for maximum impact. Peer into the future of advertising as we discuss adjustments being made for 2024, envisioning a landscape where analytics not only drive creative decision-making but also foster immersive, interactive, and unforgettable brand experiences.

speaker

Max Magni

CHIEF CUSTOMER & DIGITAL OFFICER

MACY’S, INC.

speaker
Moderator
Sonia Ramos
2:30 p.m.
Closing Remarks
1:00 p.m.
Opening remarks and Key Trends
1:10 p.m.
Unlocking the Future: AI-Powered TV Campaigns

In this session we’ll delve into the revolutionary landscape of advertising as we explore how advertisers are leveraging the power of Artificial Intelligence in TV campaigns. Discover how AI-driven data analytics and advanced algorithms enable advertisers to precisely target audiences, personalize content, and optimize ad placements to achieve unparalleled levels of engagement and ROI. Join us as we discuss real-world success stories and share insights into the latest AI-driven advertising tools, and chat about the ethical considerations and challenges as we enter a new era.

speaker

Jay Weintraub

MANAGING DIRECTOR OF AGENCY

RESONATE

speaker
Moderator
Raashee Gupta Erry
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  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with publishing executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Publishing execs: You may be eligible for a discounted Publisher Pass. Contact us here to find out.
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  • Five one-on-one 8-Minute Meetings with publishing executives of your choice
Buy Now
Premium Connect Pass
$4,795
  • Five one-on-one 8-Minute Meetings with publishing executives of your choice
Buy Now